....and I quote....

[zhivago]

"In the late 1960s, with the popularity of Jaguar and Jazzmaster waning, the $tratoca$ter became one of the prominent rock and roll guitars by virtue of it's use by Jimi Hendrix and Eric Clapton"

http://www.ggjaguar.com/$trat.htm

Oh, no, no, no, no, no, no...no, no, not at all. I, I, I just think....that the.. uh.. their appeal  became more selective....

[fullerplast]

It's a tote-amistic thing...

[Pop Rob]

"In the late 1960s, with the popularity of Jaguar and Jazzmaster waning, the $tratoca$ter became one of the prominent rock and roll guitars by virtue of it's use by Jimi Hendrix and Eric Clapton"

I thought it was the opposite.  I read in a few places that the Stratocaster popularity was on a downward slide until players like Hendrix & Clapton resurrected and eternally stamped the venerable Stratocaster’s approval.

[aen]

I heard Clapton had his "people" hunting for good Jazzmasters, but then he was offered a whole pile of messed up strats, so he got the messed up strats, and made a few good ones out of 'em, and away went the Claptmasters.