Jaguars / Jazzmasters in TV commercials

[SPudnik]

I pay attention to the music in TV commercials and have noticed that the typical Strat sound is almost non-existent these days.
What I do hear much more of is Jag / Jazzmaster sounding guitars. Of course I cannot for sure say what guitars are used, but they seem to have That sound - good Jang.

Maybe the trend-setting Ad business knows something the public doesn't... 
Now, if they could just get some more Bass VIs in there...

[StevenO]

Nah, they're probably strats. Either that or they're those line 6 variax thingies.

[SPudnik]

Variax? 

There's a Dell ad where it's most likely a Jag. The track has that Surf vibe.

[spacecadet]

Variax? 

There's a Dell ad where it's most likely a Jag. The track has that Surf vibe.

I think the point is you can make that sound with a Variax.  Those guitars seem kind of interesting, although I'd never buy one myself.  It wouldn't surprise me if they were used a lot in commercials, though, so a guitarist can go into the studio with one instrument and give a clueless ad producer exactly the sound he's looking for no matter what it is.